Food for thought: How enterprise taxonomy powers search and creativity at America’s Test Kitchen

Ian Matzen

Journal of Digital Media Management, 2017, vol. 6, issue 2, 118-125

Abstract: America’s Test Kitchen, a Boston-based culinary media company, undertook an in-house enterprise taxonomy initiative that sought to bring order out of chaos. This case study reviews the methods and challenges encountered to create a user-centric taxonomy of food, and how the taxonomy was applied across the different stages of an asset’s life cycle to improve search and foster creativity.

Keywords: enterprise taxonomy; classification; indexing; tagging; auto-classification; automatic indexing; digital asset management; DAM (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2017:v:6:i:2:p:118-125

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