Getting to success: A scenario-driven approach for selecting, implementing and deploying digital asset management systems

Kara Van Malssen

Journal of Digital Media Management, 2019, vol. 7, issue 4, 330-338

Abstract: Usage scenarios are simple narrative descriptions of the current or future state use of a system. For digital asset management (DAM) system initiatives, scenarios are an important tool that can be used throughout all stages: selection, implementation, launch and beyond. Scenarios are a lightweight, simple, clear and effective method for defining the goals and intended use of a system. They help facilitate communication between stakeholders and vendors, providing a starting point for ongoing conversation that ensures all parties have equal footing in the discussion. This paper provides a definition of scenarios, describes their key features and structure, identifies their benefits and offers recommended practice for using scenarios throughout the life cycle of a DAM deployment process.

Keywords: selection; implementation; requirements; scenarios; use case; user story (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2019:v:7:i:4:p:330-338

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