Digital asset management at Lands’ End, Inc.: Past experiences, present challenges and future opportunities

Richard Swaziek
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Richard Swaziek: Lands’ End, 5a Lands’ End Lane, Dodgeville, USA

Journal of Digital Media Management, 2021, vol. 9, issue 2, 117-126

Abstract: Lands’ End, Inc. is a leading uni-channel retailer of casual clothing, accessories, footwear and home products. Products are offered online, on third-party online marketplaces, and through retail locations. Lands’ End is a classic lifestyle brand with a passion for quality, legendary service and real value, and seeks to deliver timeless style for men, women, kids and the home. To remain highly competitive in the global retail marketplace, the company’s leadership recognised that a major enterprise digital asset management system upgrade was necessary to continue to service the company’s valued customers and enable ongoing and expanding business opportunities. This paper summarises the journey of experiences, challenges and change management tactics required to implement a new enterprise system, and how the new system is laying a foundation for future opportunities and successes.

Keywords: digital asset management; vision; leadership; global; enterprise; teamwork; change management; process; communication; trust; motivation; opportunities (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
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