Digging for gold in the archive: Artificial intelligence is the treasure map

Ethan Dreilinger
Additional contact information
Ethan Dreilinger: Watson Advertising and Weather, USA

Journal of Digital Media Management, 2021, vol. 9, issue 3, 279-284

Abstract: There is gold (or at least golden nuggets) in digital archives, and unlocking that value can provide the new revenue stream that media outlets are looking for. Deployed wisely, artificial intelligence (AI) can offer the solution — it can scale quickly, it can have little to no impact on legacy workflow, and it can provide a direct line to monetisation. As this paper discusses, however, there are certain issues that must be addressed first, not least the fact that most media archives contain literally hundreds of thousands of video, image and audio files, for which metadata standards have evolved over decades. Compounding this is the lake of unused first-party data. This paper shows how AI can be used to solve the metadata issues underlying the various files in an archive and unlock the hidden value in so-called long-tail content, with minimal impact to existing work, workers and workflow.

Keywords: sales cycle; media companies; content; archive; AI-based solution; legacy workflow; metadata standards (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/6203/download/ (application/pdf)
https://hstalks.com/article/6203/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2021:v:9:i:3:p:279-284

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().