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The science and psychology of wayfinding

David Watts

Journal of Urban Regeneration and Renewal, 2017, vol. 11, issue 2, 138-142

Abstract: The science and psychology of wayfinding explains how understanding human behaviour enables designers to create better, more effective wayfinding systems. This paper describes how wayfinding is a dynamic process, the outcome of which is based on decision-making that can be affected by cognitive loads, emotions and individual experience. It explains the processes by which people think and behave when navigating and how designers must undertake user research when briefed to develop systems that respond to people’s needs. The conclusion is that clients can only achieve their objectives when users are an intrinsic part of the design process.

Keywords: wayfinding; users; human-behaviour; user-research; psychology; design (search for similar items in EconPapers)
JEL-codes: R00 Z33 (search for similar items in EconPapers)
Date: 2017
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