Advertising or public relations – which is the organizations choice in the current period?

Simona Duhalm

Studies and Scientific Researches. Economics Edition, 2009, issue 14

Abstract: In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public relations activities.

Keywords: communication; efficiency; media; persuasion; advertising; public relations (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:09-14-07

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