YOUNG PEOPLE'S PREFERENCES FOR ROMANIAN AGRO ALIMENTARY GOODS

Laura Catalina Timiras

Studies and Scientific Researches. Economics Edition, 2016, issue Special Issue

Abstract: Based on the results of a research undertaken among young people (18-30 years), students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau, this paper reveals their preference for local or foreign brands (on the Romanian market) for various categories of food products. It is also highlighted their views on certain essential evaluation criteria for food products (sanogenetic potential, value for money, appearance, taste, availability within commercial network, promotions, image), comparing Romanian and foreign products. The survey shows that the preference for Romanian brands applies particularly to: eggs, bakery products, grain mill, milk and dairy products, fruits and vegetables, meat and meat products (over 50% of the investigated people). A large proportion of young people believes that Romanian products are tastier and healthier than foreign ones, the better image enjoyed by foreign brands being a result of the promotion and packaging of products and not the quality of product; they also believe that Romanian brands are insufficiently promoted nationally, perceiving offer of imported products as being broader than the local one. The research was conducted on a sample of 100 students selected by the group sampling scheme and has an exploratory role for the community of 18-30 years people in Romania, offering, for it, only an indicative perspective on the raised issues.

Keywords: agro alimentary goods; preferences; Romanian brand; foreign brand (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:16-si-14

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