Consumers after the crisis. A new bank strategy on the road to happiness

Fabrizio Fornezza
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Fabrizio Fornezza: Presidente di Eumetra Monterosa

BANCARIA, 2017, vol. 4, 50-52

Abstract: Financial crisis, social and technological evolution are changing Italian consumers’ habits and attitudes. Businesses an banks have to define strategies in order to satisfy new customer needs and to create engagement. In particular, they have to reactivate the relationship with consumers, rebuilding a well-being centered economy and offering a financial advice aimed at raising the index of individual investor happiness

JEL-codes: E21 G01 G21 (search for similar items in EconPapers)
Date: 2017
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