Importance of Accounting Marketing in Post-Corona era

Mahsa Abbas-Alizadeh () and Sanaz Samadi ()

International Journal of Innovation in Marketing Elements, 2021, vol. 1, issue 1, 61-73

Abstract: Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means implementing the principles and rules of marketing to promote accounting and related services. In order to shorten the combination that is actually the keyword of this article, in this paper is used accounting marketing instead of marketing in accounting. Nevertheless, accounting marketing is still in its infancy. In this article, while examining the concepts of accounting marketing, its role in the period before and after Corona is discussed. Accounting marketing strategies are also reviewed and the key to organizations' success in using them is explained. Finally, an eight-step plan is presented to succeed in implementing accounting marketing strategies. As a general conclusion, it is suggested some organizations as well as accounting consulting companies study the steps of this plan for changing and unfavorable conditions of the post-corona period and use benefits of accounting marketing, effectively.

Keywords: Accounting Marketing; Post-Corona; Strategy; Plan (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimei:v:1:y:2021:i:1:p:61-73:id:11

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