Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach

Paria Samadi-Parviznejad ()

International Journal of Innovation in Marketing Elements, 2021, vol. 1, issue 1, 7-17

Abstract: This paper examines the simulation method as one of the future prediction techniques. In this article, while examining the concepts related to futuristic studies, one of the powerful tools in this field is introduced. Examining the concepts, how to form analytical approaches with simulation, and using it in futures studies are some of the most important topics in this article. What emerges from the study and application of this method in its use in marketing and sales is that in many approaches, simulation can be a useful tool especially that by determining specific scenarios, the decision proper capture is done. The simulation approach uses a precise analysis of the current situation to reflect the present view of the future, and in addition, by considering future probabilities and components, a proper analysis of present decisions and policies for the future can be made create. In this paper, while introducing simulation as one of the futures research approaches, its application in different fields is investigated and a case study of this technique in the field of retail queue systems is analyzed. The results show that the future of the market for chain stores is based on creativity, innovation and effective management relationship with customers.

Keywords: Simulation; Scenario; Future Study; Sale; Marketing (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijime.ir/index.php/ijime/article/view/5/2 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimei:v:1:y:2021:i:1:p:7-17:id:5

Access Statistics for this article

International Journal of Innovation in Marketing Elements is currently edited by Katarzyna Orfin

More articles in International Journal of Innovation in Marketing Elements from International Scientific Network (ISNet)
Bibliographic data for series maintained by International Scientific Network (ISNet) ().