Business Intelligence Analysis in Small and Medium Enterprises

Reza Maleki () and Ehsan Sabet ()

International Journal of Innovation in Marketing Elements, 2022, vol. 2, issue 1, 1-11

Abstract: In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs." In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.

Keywords: SMEs; Enterprises; business intelligence; Big Data (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijime.ir/index.php/ijime/article/view/12/15 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimei:v:2:y:2022:i:1:p:1-11:id:12

Access Statistics for this article

International Journal of Innovation in Marketing Elements is currently edited by Katarzyna Orfin

More articles in International Journal of Innovation in Marketing Elements from International Scientific Network (ISNet)
Bibliographic data for series maintained by International Scientific Network (ISNet) ().