Financial feasibility: developing and commercializing Turmeric Kombucha with the business model canvas

Siti Asmaul Mustaniroh (), Elok Zubaidah, Wendra Gandhatyasri Rohmah, Maharani Pertiwi Koentjoro, Nadya Prabaningtias and Ayillah Malicha Sofia Alfan
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Siti Asmaul Mustaniroh: Universitas Brawijaya
Elok Zubaidah: Universitas Brawijaya
Wendra Gandhatyasri Rohmah: Universitas Brawijaya
Maharani Pertiwi Koentjoro: Universitas Brawijaya
Nadya Prabaningtias: Universitas Brawijaya
Ayillah Malicha Sofia Alfan: Universitas Brawijaya

Eastern-European Journal of Enterprise Technologies, 2024, vol. 5, issue 13 (131), 86-96

Abstract: Turmeric Kombucha, a fermented drink combining the anti-inflammatory properties of turmeric, represents a promising product of functional beverage market. In order to successfully bring Turmeric Kombucha to market, it is essential to evaluate its commercialization potential. This involves assessing the Business Model Canvas (BMC) and financial feasibility metrics. This study aims to determine the feasibility and strategies for successfully commercializing Turmeric Kombucha for development a business plan with scale up the production of Turmeric Kombucha. The result indicate that Turmeric Kombucha has a viable business model with 9 elements. Based on financial shows that Net Present Value (NPV) of $ 13,405,417.62, an Internal Rate of Return (IRR) of 71.42 %, a Payback Period (PP) of 0.59 years, and Break-Even Point (BEP) metrics of 3,173 units and $ 4,914.46. The analysis shows strong financial viability and significant growth potential for Turmeric Kombucha, supported by sustainable and efficient supply chain partnerships. The features and characteristics of the obtained results in this study, namely: a) high consumer interest from health-conscious individuals over 18 years old; b) health benefits of Turmeric Kombucha include hepatoprotective, immunomodulatory, antidiabetic, and antioxidant properties; c) key resources include efficient production processes, user-friendly equipment, and adequate human and financial resources. The practical application of these results involves strategies for scale up of market expansion, quality standardization, and supply chain enhancement. Customer relationships are fostered through direct and indirect distribution channels such as marketplaces, word-of-mouth, and retail stores.

Keywords: business model canvas; commercialization; financial feasibility; scale up; Turmeric Kombucha (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:baq:jetart:v:5:y:2024:i:13:p:86-96

DOI: 10.15587/1729-4061.2024.308550

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