Theoretical Aspects of Political Advertising

Georgi Manolov

Economic Studies journal, 2019, issue 6, 54-73

Abstract: The historical roots and subsequent development of political advertising in the modern world are examined. A definition of this type of advertising is derived based on a review of some of its most important scientific productions. The views of leading theorists of political advertising in the twentieth century are presented. A classification of the main types of political advertising is made.

JEL-codes: M37 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bas:econst:y:2019:i:6:p:54-73

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