The Company Digital Competitiveness Focused on Intellectual Property Rights – Concept, Assessment and Strategy

Maria Markova

Economic Studies journal, 2022, issue 3, 34-59

Abstract: The method of analysis of the current status of of the IP portfolio of a company and the IP portfolio as a factor for obtaining and sustaining the company competitiveness. The aim is to present the main points of the scientific thesis of the company digital competitiveness focused on intellectual property rights (IPR). This article presents definitions, content and its general management aspects for the following terms: 1. a concept for ‘company digital competitiveness’; 2. the place and the importance of intellectual property rights for the company’s digital competitiveness; 3. a model for assessment of the company’s digital competitiveness focused on intellectual property rights as apart from a strategy to achieve digital competitiveness of the company; 4. a method for the formation of the company’s digital competitiveness strategy, focused on intellectual property rights. The paper presents the point of view for the main term ‘digital competitiveness’ as general and focuses on IP rights as an IP portfolio of the company, including the company’s competitiveness terms and economic indicators for it. Special attention is paid to IP rights as a factor for the company’s digital competitiveness and IP portfolio of a company as a content and as a structure and the methods of assessment of the company’s current status and planned future value. The final part presents examples for IP rights owned by successful companies known well all over the world as the practical issue of the thesis.

JEL-codes: K49 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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