Marketing Strategies and Tools on the Market of Balkan Countries

Tsvetanka Indzhova

Economic Thought journal, 2003, issue 6, 50-65

Abstract: This paper discusses the process of creating a regional market. Special emphasis is placed on the prerequisites and problems to implementing the idea of a Balkan Free Trade Area. The marketing environment factors on the Balkans, the possible variants of segmenting the emerging market and positioning the production of economic subjects are analyzed. A more detailed study of the specific marketing mix in view of the characteristic features of the Balkan region is given.

JEL-codes: F02 F14 M31 O19 (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:bas:econth:y:2003:i:6:p:50-65

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