The Effects of Consumer Perception of Volume Discount Benefits on Impulsive Buying Behavior

Faiza Arshad and Sania Arshad
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Faiza Arshad: Iqra University
Sania Arshad: Iqra University

International Journal of Applied Business and Management Studies, 2021, vol. 6, issue 1, 1-17

Abstract: This cross-sectional study investigates the effectiveness of the factors that affects the intentions of the consumers buying products under volume discount schemes (VDS). The paper investigates the magnitude of perceived savings, perceived quality, self-expression value motivation, and perceived convenience in relation to the buying intentions of the consumers. Using unrestricted non-probability (convenience) sampling technique total 250 target audience were included in this study. Through deductive approach by employing quantitative methods regression test was run to test the research hypotheses. Findings confirmed that perceived savings has a significant impact on purchase intentions. Moreover, perceived self-expression has statistically significant impact on purchase intentions of the buyers. Interesting, the test results confirmed that perceived quality and perceived convenience have no significant impact on purchase intentions of the consumers.

Keywords: Perceived savings; perceived quality; perceived convenience; perceived self-expression; volume discount schemes; consumers' purchase intentions (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bau:ijabms:v:6:y:2021:i:1:id:220

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