Commercial Real Estate Development in China

Tobias Just and Xin Lu

No 20 in Beiträge zur Immobilienwirtschaft from University of Regensburg, Department of Economics

Abstract: The dynamic Chinese market is attractive to many foreign businesses. In order to successfully interact with the local businesses and consumers, foreign executives need to understand Chinese culture and its impacts on today’s Chinese consumers, markets, and business practices. In this chapter, the readers will learn about the roots of Chinese culture and its implications. The chapter highlights a few influential concepts, e.g., gunaxi and feng shui, and explains their significance in building a successful business venture in China.

Keywords: Chinese culture; Chinese market; feng shui; guanxi (search for similar items in EconPapers)
Date: Written 2018-07-31
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