CORPORATE SOCIAL RESPONSIBILITY: THE CASE OF ROMANIAN TRAVEL AGENCIES

Andreea Marin-Pantelescu () and Laura Cristina Maniu ()
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Andreea Marin-Pantelescu: Bucharest University of Economic Studies, Faculty of Commerce, Tourism and Geography Department
Laura Cristina Maniu: Romanian-American University, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2013

Abstract: Corporate social responsibility (CSR) refers to a company’s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams & Siegel, 2001, p. 117). This paper focuses on the question “Are Romanian travel agencies aware and engaged in corporate social responsibility?” Using a direct marketing research approach we try to answer to this question by evaluating if the Romanian travel agencies are involved in social responsibility campaigns and if the travel agencies have any rules and procedures regarding equal opportunities in employment of women or people with disabilities. It is also investigated which are the main actions of social responsibility supported by the Romanian travel agencies and how the employees define social responsibility.

Keywords: tourism; corporate social responsibility (CSR); customer relations; marketing research (search for similar items in EconPapers)
JEL-codes: L83 M14 (search for similar items in EconPapers)
Date: 2013
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2013.pdf Revised version, 2013 (application/pdf)

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