PASTRY CONSUMER PROFILE: AN INVESTIGATION ON CLUJ-NAPOCA MARKET

Cristina Rodica (dulau) Puscas (), Monica Coros () and Adina Letitia Negrusa ()
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Cristina Rodica (dulau) Puscas: Master of Hotel Management Services at the Faculty of Business, Babes-Bolyai University of Cluj-Napoca, Romania
Adina Letitia Negrusa: Department of Hospitality Services, University Babes-Bolyai, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2014

Abstract: Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, the authors aim at sketching the profile of the pastry consumer on the market of Cluj-Napoca. The results of two quantitative studies conducted online and face-to-face in 2013 and 2014 are analyzed. These results are considered to be relevant for the characterization of the local consumer. Another aspect that is covered by the present paper is that one concerning the supply side.

Keywords: pastry; bakery; fast-food; Cluj-Napoca; secondary data; quantitative research. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2014
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2014.pdf Revised version, 2014 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2014_4_3_puscas

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