Exploring gender diversity in key account management

Barbara Niersbach,, Nayan Kadam,, María José Quero,, Judit Török, Ngoc Nguyen, and Geneviève Winninger Lemarquis

Prosperitas, 2024, vol. 11, issue 2, 1-10

Keywords: key account management; gender diversity; role and competencies; qualitative study; global perspective (search for similar items in EconPapers)
Date: 2024
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