THEORETICAL APPROACH OF THE CONCEPT OF INNOVATION

Ioan Lala Popa (), Gheorghe Preda () and Monica Boldea ()
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Ioan Lala Popa: West University of Timisoara
Gheorghe Preda: West University of Timisoara
Monica Boldea: West University of Timisoara

Description: Managerial Challenges of the Contemporary Society from Faculty of Economics and Business Administration, Babes-Bolyai University

Abstract: The definition of innovation has been an area of interest both for researchers and for different industries. It is considered that the way the innovation has been defined within an organization will further determine which activities will take place within the company and which will be outsourced. Scientists and different industries used a different approach from many perspectives regarding the definition of innovation, including radical or incremental changes in products, processes and markets. Defining innovation determines the degree and nature of innovation in a particular organization. Innovation, as a result of the innovation process is strongly influenced by how organizations define the concept of innovation. This fact highlights a number of critical implications for organizations and creates a new order for the management of innovation. In order to build an organization able to carry on its activity on long term, it is important to understand the key role of soft part (defining and measuring) of the organization within the innovation process.

Pages: 6 pages
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