Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

Germano Reis, Maria Fleury, Afonso Fleury and Felipe Zambaldi
Additional contact information
Germano Reis: PPGA-FMU / FGV-EAESP
Maria Fleury: FGV-EAESP
Afonso Fleury: Universidade de São Paulo - USP
Felipe Zambaldi: FGV-EAESP

Brazilian Business Review, 2015, vol. 12, issue 1, 55-79

Abstract: This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.

Keywords: Global; mindset.; Culture.; Subsidiaries.; Emerging; multinationals.; Organizationalcompetences. (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://bbronline.com.br/index.php/bbr/article/download/90/128 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:12:y:2015:i:1:p:55-79

Access Statistics for this article

Brazilian Business Review is currently edited by Emerson Mainardes

More articles in Brazilian Business Review from Fucape Business School Fucape Business School Brazilian Business Review Av. Fernando Ferrari, 1358, Boa Vista CEP 29075-505 Vitória-ES. Contact information at EDIRC.
Bibliographic data for series maintained by Sarah Lasso ( this e-mail address is bad, please contact ).