Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

Marcos Cohen, Flávia Cavazotte, Taissa Costa and Karina Ferreira
Additional contact information
Marcos Cohen: Pontifícia Universidade Católica do Rio de Janeiro
Flávia Cavazotte: Pontifícia Universidade Católica do Rio de Janeiro
Taissa Costa: Pontifícia Universidade Católica do Rio de Janeiro
Karina Ferreira: Pontifícia Universidade Católica do Rio de Janeiro

Brazilian Business Review, 2017, vol. 14, issue 1, 21-41

Abstract: This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.

Keywords: Social-environmental responsibility; Attraction; Recruitment; Retention. (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.bbronline.com.br/index.php/bbr/article/download/12/15 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:14:y:2017:i:1:p21-41

Access Statistics for this article

Brazilian Business Review is currently edited by Emerson Mainardes

More articles in Brazilian Business Review from Fucape Business School Fucape Business School Brazilian Business Review Av. Fernando Ferrari, 1358, Boa Vista CEP 29075-505 Vitória-ES. Contact information at EDIRC.
Bibliographic data for series maintained by Sarah Lasso ( this e-mail address is bad, please contact ).