Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses

Nuria Recuero Virto () and Manuel Recuero Lopez ()
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Nuria Recuero Virto: Complutense University of Madrid, Spain
Manuel Recuero Lopez: Universidad Politécnica de Madrid, Spain

Marketing and Branding Research, 2025, vol. 12, issue 1, 39-73

Abstract: This research is the first comprehensive analysis to thoroughly examine the emerging discipline of neuroacoustics in marketing and tourism marketing. Neuroacoustics combines neuroscience and acoustics to fully understand the effect of these signals on humans' behavior and decision-making processes. Employing two systematic literature reviews and bibliometric analyses, this study provides a comparative examination of the neuroacoustics discipline within the marketing and tourism marketing domains. By bridging the existing gaps, such as the recognition of neuroacoustics as a discipline, tracing its academic evolution, and identifying emerging trends, this research underscores the interdisciplinary nature of neuroacoustics and its relevance in shaping managerial capabilities and strategic decision-making processes.

Keywords: Sonic Branding; Sound; Acoustic Signals; Music; Sensory Marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbraaa::v:12:y:2025:p:39-73

DOI: 10.32038/mbr.2025.12.01.03

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