Mediating Effect of Attitude in Internet Shopping Behavior of Consumer in Indonesia

Vidyarini Dwita () and Megawati ()
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Vidyarini Dwita: Universitas Negeri Padang, Indonesia
Megawati: Universitas Negeri Padang, Indonesia

European Journal of Studies in Management and Business, 2019, vol. 12, 19-27

Abstract: The paper aimed to analyze the influence of perceived risk and intention to purchase online by consideration the mediating effect of attitude among Indonesian consumers. The questionnaire was distributed to 200 respondents who consumed on the online shopping platform before through online survey. This study use structural equitation modelling to test the model analyzed with partial least square. The results indicated a direct influence between perceived risk and intention to purchase online. Along with the direct influence between consumer attitude and intention to purchase online. However, there is no influence between perceived risk with intention to purchase online with consumer attitude as a mediating variable.

Keywords: Digitalization; Top Management Teams; Public Listed Companies; Baltic States (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:12:y:2019:p:19-27

DOI: 10.32038/mbrq.2019.12.02

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