Case Study of Pt Astra International Tbk Corporate Social Responsibility Communication through Company Website and Annual Report

Wuryan Andayani ()
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Wuryan Andayani: Brawijaya University Malang, Indonesia

European Journal of Studies in Management and Business, 2019, vol. 9, 28-37

Abstract: The corporate social responsibility of PT Astra International Tbk through the company's website. This research is also based on subjective research using case study research methods. The object of this research is the website of PT Astra International Tbk, namely www.astra.co.id. The researcher chose PT Astra International as a case study intended to analyze the company's website which contained information about CSR. The researcher used the company's website documentation technique. Overall, PT Astra International Tbk communicates CSR to meet company requirements in accordance with applicable regulations and policies. Statement of content for information communicated about program implementation and results. In addition, the priority built by the company through communicating CSR through packaging information to create a good impression is very important. The researcher concludes that basically, substantive support that is balanced with the company's performance, behavior and communication in implementing CSR is very important.

Keywords: Corporate Social Responsibility; Website; Company Reputation (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:9:y:2019:p:28-37

DOI: 10.32038/mbrq.2019.09.04

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