Competitive strategies adopted by small and medium dairy processors in Nairobi County, Kenya

Veronica Mwangangi, David Kabata (PhD) and Jeketule Jacob Soko (PhD)
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Veronica Mwangangi: Tangaza University College, Kenyaon
David Kabata (PhD): Tangaza University College, Kenya
Jeketule Jacob Soko (PhD): Tangaza University College, Kenya

International Journal of Research and Innovation in Social Science, 2021, vol. 05, issue 07, 300-309

Abstract: The dairy industry in Kenya plays an important role in the creation of employment and food security. It is one of the major drivers which the country is using to achieve the Sustainable Development goals and Kenya Vision 2030. The success of the sector however, is dependent on the ability of the different firms to improve performance through gaining a competitive edge that is sustainable. The main purpose of this study was to find out the competitive strategies used by small and medium dairy processors in Nairobi County. The study used a descriptive survey research design, and a census of the firms. Questionnaire was the key instrument of data collection. The data collected was analyzed using descriptive statistics. The summarized information was presented using tables and charts. The study found out that the dairy enterprises had adopted the differentiation strategy more than the cost leadership, cost focus and differentiation focus strategies as represented by 32% of the respondents. It is recommended that a longitudinal and inferential study be carried out on a larger study population of the small and medium dairy firms, which extends beyond Nairobi County. The study recommended that a replication of the study be carried out using more objective measures of performance like profits. The conclusions made from the study findings may be used by managers of both existing firms and new entrants into the industry, who may need to make decisions on what competitive strategies may be suited to their business in order to position themselves in the industry and to improve performance

Date: 2021
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