Influence of Cost Leadership Strategy on Organizational Performance of Private Hospitals in Mombasa County Kenya

Josephine Ng’andu Malunju and Phd Appolonius Shitiabai Kembu
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Josephine Ng’andu Malunju: Masters of Business Administration, Mount Kenya University, Kenya
Phd Appolonius Shitiabai Kembu: Lecturer School of Business and Economics, Mount Kenya University, Kenya

International Journal of Research and Innovation in Social Science, 2021, vol. 05, issue 07, 428-433

Abstract: This study aimed at ascertaining the influence of cost leadership on organizational performance of private hospitals in Mombasa County Kenya. The study was guided by Institutional theory. The study utilized census and adopted a descriptive survey design. Using a target population of 52 respondents composed of Chief executives and Branch managers, the study employed quantitative research methodology and structured questionnaires was used to collect data. Pilot test was done to measure validity and reliability of research instruments. Descriptive as well as inferential statistics were computed to measure the relationship between variables. The results showed that there was a positive correlation between cost leadership strategy and the dependent variable organizational performance. In conclusion Cost leaders seek to improve efficiency and control costs throughout the organizations supply chain. The study recommended that Private hospitals should open more branches in different parts of Mombasa County.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:5:y:2021:i:07:p:428-433

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