Utilization of Communication Media as Development Communication in Yogyakarta Indonesia’s Milenial Farmers Group

Ririn Puspita Tutiasri, Aulia Rahmawati and Nurhafifah Matondang
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Ririn Puspita Tutiasri: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
Aulia Rahmawati: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
Nurhafifah Matondang: Educational Information System, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia

International Journal of Research and Innovation in Social Science, 2021, vol. 05, issue 08, 783-787

Abstract: Technology is one of the main elements in a development, where technological developments will affect change. Including the development of information technology is able to change a society into an information society. Where the information society is a society that makes information as something that has economic and strategic value. Including in the agricultural sector, where the millennial generation supports the development of agriculture with the use of technology. The millennial generation is also active in agriculture, giving rise to the name of millennial farmers. Especially during the Covid-19 pandemic, interactions between farmers and farmers with extension workers were limited, and they had to use media to reduce the spread of the Covid-19 virus. The purpose of this research is to see how the use of communication media as development communication in millennial farmer groups in Yogyakarta. The informants in this study were millennial farmers from the Yogyakarta area, namely: Kulonprogo, Bantul, Sleman, Gunung Kidul and Jogjakarta districts. Data collection techniques in this study used observation, interviews, documentation, and focus group discussions (FGD). The data analysis technique was carried out in a qualitative descriptive way. The results of the study indicate the use of communication technology by millennial farmers as a medium for seeking information related to agriculture and as a medium for disseminating agricultural information to the public.

Date: 2021
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