The Nexus between Corporate Relations and Employee Relations: A Conceptual Review

Ben Odeba, Daburi Bello Misal and Hilda Nankyer Katu
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Ben Odeba: Department of Mass Communication, Nasarawa State University, Keffi, Nigeria
Daburi Bello Misal: Department of Mass Communication, Nasarawa State University, Keffi, Nigeria
Hilda Nankyer Katu: Department of Mass Communication, Nasarawa State University, Keffi, Nigeria

International Journal of Research and Innovation in Social Science, 2021, vol. 05, issue 10, 457-463

Abstract: The purpose of this analytical review is to discover that the field of public relations is much more sophisticated now than it used to be due to both internal and external changes. Anchored on the Relational Dialectics Theory and RACE Model of Public Relations, this study reviewed the concepts of corporate relations and employee relations as well as the relationship which exists between them. The study adopts descriptive research design. The review shows that no organization exists in isolation; there is need to relate with the various publics particularly the employees and that corporate communication is a vital tool for creating and sustaining corporate and employee relations. The review further indicates that the connection between corporate relations and employee relations is both complex and essential. The review validates the view that there can be no lasting good corporate image or corporate communication and relationships with external publics without a cordial and mutually beneficial relationship with the employees (internal publics). The review clearly shows that happy employees are productive employees and that successful businesses or organizations are the ones which know how to manage relationships with their employees in order to build lasting employee satisfaction, productivity and a vibrant corporate reputation.

Date: 2021
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