New Competency to be the Professional Announcer by The Office of The National Broadcasting and Telecommunications Commission (NBTC),Thailand under the Digital Communication Technology Disruption

Kamolrat Intaratat
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Kamolrat Intaratat: Sukhothai Thammathirat Open University, Thailand

International Journal of Research and Innovation in Social Science, 2021, vol. 5, issue 11, 850-857

Abstract: The demanding for the new competencies among all reporters, announcers, communicators keep increasing in most parts of the world, especially about the digital technology disruption in the media world to serve the disruptive news industry transformation: digital technology, social platforms and the spread of misinformation and disinformation or fake news in short. most of the functions in the media world keep changing into the online basis. The Office of NBTC as the policy and regulation of communication system in Thailand has initiated the program to promote the announcer’s competencies since 2013 till currently then got its evaluation by using the quantitative research to achieve three objectives : 1) the general demographic of Thai announcers; 2) to evaluate the program to promote the announcer’s competency; and 3) the demanding announcer’s competency under the current digital communication technologies disruption.

Date: 2021
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