Business Sustainability through Change Management Case Study: Rokel Commercial Bank (RCB)

Shekou Ansumana Nuni and Ibrahim Alusine Kebe
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Shekou Ansumana Nuni: Faculty of Management Sciences, Department of Business Administration and Entrepreneurship Development, Institute of Public Administration and Management, University of Sierra Leone
Ibrahim Alusine Kebe: Faculty of Management Sciences, Department of Business Administration and Entrepreneurship Development, Institute of Public Administration and Management, University of Sierra Leone

International Journal of Research and Innovation in Social Science, 2021, vol. 5, issue 4, 338-344

Abstract: The central focus of this study was to ascertain Business Sustainability through Change Management Case Study: Rokel Commercial Bank (RCB) within the banking industry in Sierra Leone. Rokel Commercial Bank, like other Banks, has undergone and is currently undergoing a series of significant changes, mainly due to competition, continuous value addition and emphasis on customer satisfaction and profitability. Present trends show a sense of urgency on the part of the Bank to revitalise a system that is able to provide sustainable banking services, this means employees are expected to adjust their thinking and practices to respond to the changing needs and expectations of customers. The study spanned approximately 5 years and the data was gathered from 58 employees who were randomly selected from a population of100 to provide answers with aid of questionnaires and interviews, while descriptive tools were applied for data analysis. Findings revealed that there is a positive relationship between Change Management and Organisational sustainability at RCB. These understandings help employees accept, facilitate and support the change, making it become lasting and also improve employee performance and sustainability. This study recommended that the guiding principles for change programs should be undertaking by a strong team that adopts a flexible change management techniques.

Date: 2021
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