Adoption of Agricultural Innovations: The Effectiveness of Communication Channels Used in the Diffusion of Zero Grazing among Dairy Farmers in Bureti Sub County, Kericho County, Kenya

Emily Keles Muli
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Emily Keles Muli: School of Science and Technology, University of Kabianga, Kenya

International Journal of Research and Innovation in Social Science, 2021, vol. 5, issue 7, 296-299

Abstract: This study was carried out to investigate the effectiveness of communication channels on the diffusion and adoption of zero grazing farming method among dairy farmers in Bureti Sub-County of Kericho County. Mixed method research approach was adopted and data was collected using observation, focus group discussions and structured interviews to provide both qualitative and quantitative data. The sample size was determined by a simplified formula provided by Yamane (1967) to obtain a sample of 396 households at 95% confidence level. The study showed that radio, TV, internet, agro-vets and ‘other farmers’ were the preferred sources of farming information among dairy farmers in Bureti Sub County. The sources used by change agents – demos/workshops, meetings/barazas and extension workers were rarely used by farmers either as sources of farming information or for decision making in the adoption of zero-grazing method. In decisions to adopt zero-grazing, the radio, the TV and internet were the preferred communication methods.

Date: 2021
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