Bottom of the Pyramid – A working paper to understand whether globalization is bad for the poor

Ganesh Prasad Mishra and Kusum Lata Mishra
Additional contact information
Ganesh Prasad Mishra: Professor Birla Institute of Technology Mesra Ranchi Off campus Jaipur, India
Kusum Lata Mishra: Associate Lecturer Birla Institute of Technology Mesra Ranchi Off campus Jaipur, India

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 10, 188-192

Abstract: There is great interest to understand whether “Bottom of the Pyramid†(BOP) approach is good or bad for poverty alleviation. The area lying at the bottom of the “Bottom of the pyramid†epitomizes those populations that make transaction in the market that are informal and unstructured. This area has become the pivot of attraction as maximum of the corporate want to target this area for marketing their products. Maximum authors have also started doing a lot of research in this area. There is a growing debate in this area whether BOP has been able to eradicate poverty from the region or not. The purpose of this paper to show case those feature that makes it different from other methods of uprooting poor and the poverty.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... issue-10/188-192.pdf (application/pdf)
https://www.rsisinternational.org/virtual-library/ ... is-bad-for-the-poor/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:6:y:2022:i:10:p:188-192

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().