The Strategies Used by Selected Multi-Purpose Cooperatives in Quezon City in Maintaining Members’ Commitment in Times of Pandemic: A Case Study

Venus Sofia Espinas, Joseph Bryan Guerzon, Pauline Joy Mijares, Benz Arian Sibala, Joan Zinampan and Assoc. Prof. Zandro Estella
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Venus Sofia Espinas: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines
Joseph Bryan Guerzon: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines
Pauline Joy Mijares: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines
Benz Arian Sibala: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines
Joan Zinampan: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines
Assoc. Prof. Zandro Estella: Department of Cooperatives and Social Development, Polytechnic University of the Philippines, Philippines

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 10, 642-648

Abstract: The study aims to know the strategies used by the cooperatives in maintaining the commitment of its members in times of pandemic. The researchers used the qualitative method by conducting interviews to qualified key and secondary informants from the five (5) community-based multi-purpose cooperatives in Quezon City. Results reveal that there are five (5) reasons why members display commitment in the cooperative, to wit: the benefits and rewards received from the organization; the trust established in the cooperatives, the fellowship enjoined by the members; the affirmation towards the members and the well-defined purpose of the organization, the study also highlighted the important role played by the coop leaders in addressing the concerns of its members during the crisis.

Date: 2022
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