The Effects of the Awareness Level to the Behavior of Non-Cooperative Members in Palangoy, Binangonan, Rizal

Havid B. Dela Cruz, Shiela Mae C. Fontanilla, Daniel Regie F. Flores, Glenn Allen E. Gorlon, Joyce C. Martinez, Leanne T. Nava and Zandro T. Estella
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Havid B. Dela Cruz: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Shiela Mae C. Fontanilla: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Daniel Regie F. Flores: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Glenn Allen E. Gorlon: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Joyce C. Martinez: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Leanne T. Nava: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines
Zandro T. Estella: Department of Cooperatives and Social Development, College of Social Sciences and Development, Polytechnic University of the Philippines

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 11, 478-483

Abstract: Cooperatives empower people by uniting people on an equal footing and providing them their financial needs. Despite cooperatives being seen as economic players, people are unaware of them. This study aims to identify the awareness level and its effects on the behavior of the non-members of cooperatives. Quantitative descriptive design was applied to the study in gathering data. A survey questionnaire was used, which was analyzed with frequency percentage formula, weighted mean, and Pearson’s Product-Moment Correlation Coefficient. The result implied that most of these non-members learn about cooperatives from their families and relatives. More than half of the respondents were moderately aware of cooperatives, namely to its membership and purpose and services, and more than half provided positive responses regarding behavior. The findings indicated that a lack of motivation and knowledge were the primary causes of negative responses towards cooperatives. The study also identified strategies that would help the cooperatives. Strengthening the reliability as a business enterprise, proper use of media, seminars for the communities and education involvement would be important and may help in expanding the influence of the cooperative sector. Apart from this, the involvement and efforts the government, communities and cooperatives were the key factors to raise the awareness and elicit positive actions.

Date: 2022
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