Digital Marketing Techniques and Tools in Covid-19 era

Georgios Polydoros
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Georgios Polydoros: Department of Mathematics & Applied Mathematics, University of Crete, Greece

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 11, 86-91

Abstract: Internet is used today for many reasons, more than just exchanging information, but also for the development of businesses. The use of internet has become essential, providing countless benefits when used properly and applications that internet provides such as digital marketing are put to use. In the past, the promotion and purchase of products and services was done only through the interaction of individuals and businesses and the vision of communicating through a “screen†with the aim of developing business readership seemed utopia. However, now through the development of technology, the concepts of e-commerce and digital marketing are growing more and more. This paper aims to investigate and present the use of digital marketing in businesses and how consumer’s habits toward shopping changed.

Date: 2022
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