The Adoption of Social Media and Internet as a Tool for Improving SMEs Performance in Sierra Leone; A Case Study of SMEs in Freetown Central Business District (CBD)

Mr. Shekou Ansumana Nuni and Mr. Ansumana Feika
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Mr. Shekou Ansumana Nuni: Institute of Public Administration and Management, University of Sierra Leone, Canada
Mr. Ansumana Feika: Institute of Public Administration and Management, University of Sierra Leone, Canada

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 12, 328-334

Abstract: Internet and social media has not only revolutionalised business activities but also created a new way of doing business. It has become the new trend among businesses including SMEs. It was on this ground that this study was done to investigate social media and internet as a tool for improving SMEs performance in Sierra Leone. The study specifically examined the factors that influence the adoption of social media and internet among SMEs in Sierra Leone and determined the influence that the use of social media and internet has on SMEs market accessibility The study adopted a descriptive research design that collected primary data from a sample of fifty (50) SMEs in Freetown using questionnaires. Data were analysed using SPSS v26. Findings from the study revealed the factors that influence SMEs to adopt internet and social media and the influence of social media and internet on SMEs accessibility. The study further revealed that social media and internet influences SMEs accessibility in many ways. Conclusively, social media and internet is an important tool for improving SMEs performance in Sierra Leone. The study therefore recommended that SMEs conduct a cost-benefit analysis, the SME owners have some basic education needed for the operation of the technologies and training programmes are required for getting the best out of the use of IT.

Date: 2022
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