Determinant of Environmental Behavioral in Supporting ITERA UI Greenmetrics Program

Vicka Tamaya, Suripto and Susana Indriyati Caturiani
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Vicka Tamaya: Lampung University, Indonesia
Suripto: Lampung University, Indonesia
Susana Indriyati Caturiani: Lampung University, Indonesia

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 9, 416-422

Abstract: As agents of change, universities have an essential role in spreading the concept of sustainability. Indonesia has UI Greenmetrics as an assessment for Universities to manage the campus environment. There are several challenges in implementing the Green Campus program and Ranking on UI Greenmetric, such as participation by the entire campus community and education of the academic community. In this study, the Theory of Planned Behavior is used to determine the factors that influence the behavior of the academic community at the Institut Teknologi Sumatra. Hypothetically three factors influence the intention, and four factors influence pro-environmental behavior. Results This research is quantitative research with a survey design. The questionnaire was designed based on previous research on pro-environmental behavior and applying the Theory of Planned Behavior (TPB). The sample consisted of 450 people, with a total of 20432. The data were analyzed using PLS Structural Equation Modeling (SEM) software. The results show that PBC is a strong predictor of pro-environmental behavior intention (β: 0.394), and intention is the second most significant predictor of pro-environmental behavior (β= 0.347). Meanwhile, the analysis shows that attitude affects pro-environmental behavior but applies intention as mediation (β = 0.188). While Norm subjective insignificant on intention but positive effect on pro-environmental behavior with low influence

Date: 2022
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