Supply Chain Management Processes and Performance of Broadband Systems Corporation Ltd, Rwanda

Nshimiyimana Ndizera Moses and Dr. Eugenia Nkechi Irechukwu (PhD)
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Nshimiyimana Ndizera Moses: School of Business and Economics, Mount Kigali University, Rwanda
Dr. Eugenia Nkechi Irechukwu (PhD): School of Business and Economics, Mount Kigali University, Rwanda

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 10, 1119-1131

Abstract: The competitive nature of the contemporary business environment has continued to exert pressure on firms to enhance service delivery to customers. This has changed the focus of attention to business entities offering valuable goods and services when compared to potential competitors. Just as the emphasis is placed on the customer, the business operating environment is raging and multifaceted. The research used descriptive research design. The target population was 127 employees of different departments that are sensible to supply chain management processes and 10 chief officers of Broadband Systems Corporation. The researcher adopted probability-stratified, random and purposive sampling technics. The data collected was analyzed using SPSS program 21.0 version was used for data analysis. Descriptive statistics with the mean, standard deviation, and Pearson’s correlation coefficient were utilised and inferential statistics with regression analysis were applied for data interpretation. Findings revealed that customer relationship management is very highly correlated with organisational performance with Pearson’s correlation value=0.951, P_value =0.000

Date: 2023
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