Social Media Influence on Youth during COVID-19

Subrahmanian Muthuraman, Mohammed Al Haziazi, Amani Al Balushi, Arun Kumar and Bharathi Subrahmanian
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Subrahmanian Muthuraman: Faculty of Business Studies, Arab Open University, Sultanate of Oman
Mohammed Al Haziazi: Faculty of Business Studies, Arab Open University, Sultanate of Oman
Amani Al Balushi: Faculty of Business Studies, Arab Open University, Sultanate of Oman
Arun Kumar: SRM Institute of Science & Technology, Kattankulathur, India
Bharathi Subrahmanian: SRM Institute of Science & Technology, Kattankulathur, India

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 10, 470-476

Abstract: Today’s youth are dependent in terms of education and economics but independent in terms of consumption and spending their free time. Social media become a more efficient way of spending free time among youth right from the start of the coronavirus. In the current pandemic situation, usage of social media is important for the younger generation since that provides a bigger platform for them to discuss, analyze, and present certain information that is of national importance. The purpose of this study is to understand the analyze the social media influence on the youth during COVID-19. The research method used in the study is literature survey research which provides a description and critical evaluation of the work related to the research problem prevailing with the influence of social media on youth. There is an urgent need for young people to be better supported in their engagement with social media during this COVID-19 pandemic situation. Strategic reinforcement strategies are required to reduce the amount of time spent on social media. Healthy minds progress in healthy physique. Public awareness campaigns can provide education on the impact of problematic use of social media and promote healthy behaviours. Streamlining the use of social media platforms must be given due recognition as time spent on such a platform could be diverted on productivity improvement processes. Well well-defined lifestyle with a cutting-edge information technology mix would be clearly made known to the younger generation of the Sultanate of Oman.

Date: 2023
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