Radio Campaigns on Covid-19 and Bayelsa State Residents Compliance to Safety Protocols

Blessing Onyinyechukwu PhD Umunnah, Ochia, Stevenson Enemuwa (Doctorial Student) and Karibi Benson PhD Bobmanuel
Additional contact information
Blessing Onyinyechukwu PhD Umunnah: Lecturer, Department of English Language and Communication Studies, Federal University, Otuoke Bayelsa State, Nigeria
Ochia, Stevenson Enemuwa (Doctorial Student): Faculty of Communication & Media Studies, Rivers State University Port Harcourt, Nigeria
Karibi Benson PhD Bobmanuel: Lecturer, Department of Mass Communication, Ken Saro Wiwa Polytechnic, Bori, Rivers State, Nigeria

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 11, 1137-1152

Abstract: This research examined Radio Campaigns on Covid-19 and Bayelsa State Resident’s Compliance to the Safety Protocols. Based on the misinformation, some residents believe that Corona-virus was a ‘white-man’s diseases. Hence, the study ascertains the level of resident’s awareness, exposures; knowledge gained, compliance and constraints to compliance. Findings show that there was a high level of awareness by residents and were regularly exposed to radio messages on Covid-19 safety protocols such as; the use of nose mask, social distancing etc. However, the level of knowledge gained by the residents on Covid-19 safety protocols was insignificant; the level of compliance was low and that religion, culture and language stood as constraint to effective compliance. The study concludes that radio campaigns performed inadequately to enhance knowledge and herald compliance to the covid-19 safety protocols among Bayelsa state residents and recommended that the media employ experts with proven track records in Behavioral Change Communication (BCC), use variety of communication strategies and combination of media channels to frame issues on health by designing and disseminating also, pictorial and audio-video messages on Covid-19 safety protocols as well as using language(s) well understood by the residents and also, that religious and opinion leaders be targeted to properly educate their members on the dangers of non-compliance to Covid-19 safety protocols.

Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... sue-11/1137-1152.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... to-safety-protocols/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:7:y:2023:i:11:p:1137-1152

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().