“Corporate Social Responsibility (CSR): How does it Keep Roles in Establishing Company’s new Customers as Well as Employees, Innovation, Creativity and its External Imageâ€

Bishno Pada Chakrabarti
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Bishno Pada Chakrabarti: The Premier Bank Limited, Bangladesh

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 11, 600-623

Abstract: This dissertation comprehensively investigates the profound influence of Corporate Social Responsibility (CSR) across multiple dimensions of a company’s operations. It examines CSR’s pivotal role in establishing and cultivating new customer relationships, elevating employee engagement, catalyzing innovation and creativity, and shaping the external image of organizations. Drawing upon an extensive review of existing literature and empirical research, this study illuminates the potent effects of CSR initiatives. It highlights how these initiatives serve as powerful tools in not only attracting but also retaining customers, fostering brand loyalty, and conferring a competitive edge in highly competitive markets. Furthermore, the research underscores CSR’s capacity to draw in top talent and cultivate a workplace environment that elevates job satisfaction, commitment, and motivation among employees, thereby enhancing productivity and staff retention. Additionally, it explores the transformative potential of CSR in inspiring employees to devise innovative solutions for addressing pressing societal and environmental challenges, nurturing entrepreneurship, and uncovering new business opportunities. Lastly, this study reveals that when effectively communicated, CSR initiatives bolster a company’s reputation, fostering trust and positive public perception, which in turn enhances brand equity. By shedding light on these multifaceted aspects of CSR, this research elucidates its profound importance in contemporary corporate strategies, aligning with the ever-evolving expectations of stakeholders and the imperatives of sustainability, thereby offering invaluable insights for business leaders, policymakers, researchers, and society as a whole.

Date: 2023
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