Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

Amelie L. Chico, Hannah Joy C. Bedico, Alexander L. Oyao and Raphael N. Pandilingan
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Amelie L. Chico: UM Panabo College, Adviser, Department of Business Administration Education, Panabo City, Philippines.
Hannah Joy C. Bedico: UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.
Alexander L. Oyao: UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.
Raphael N. Pandilingan: UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 11, 624-634

Abstract: This study aimed to utilize the relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket using an adapted questionnaire and sample random sampling. The statistical tools used were mean and Pearson-r, and a descriptive correlational design was employed. The researchers found that the overall mean in consumer’s attitude was 4.52, indicating a high level, while the eco-friendly products mean was 4.62, also indicates high level. The r-value is 0.569 and the p-value is 0.000, thus the null hypothesis (Ho) rejected since the p-value is less than the 0.05. It means that there is a significant relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket.

Date: 2023
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