Billboards and Accountability for Financial Management (Case Study of the Meaning of Billboards in Village Financial Accountability in Bali)

Anantawikrama Tungga Atmadja, Luh Putu Sri Ariyani and Desak Nyoman Sri Werastuti
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Anantawikrama Tungga Atmadja: Ganesha University of Education, Indonesia
Luh Putu Sri Ariyani: Ganesha University of Education, Indonesia
Desak Nyoman Sri Werastuti: Ganesha University of Education, Indonesia

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 12, 410-418

Abstract: Villages must report their financial management to the community. This reporting can be done through various media such as print, electronic, billboards, etc. The study was conducted using qualitative methods of four villages in Buleleng Regency representing mountainous, coastal and urban areas. The results showed the choice of billboards as a reporting medium because this medium has several advantages: relatively cheap and practical, the information provided is easy to understand, and it can inform various other information. Installing billboards can encourage citizen participation in supervision to encourage increased accountability of village financial management for village officials. However, based on the study’s results, perbekel (head of the village) can also use billboards for political purposes, namely increasing popularity to be re-elected or to pursue other public offices.

Date: 2023
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