Enhancing Communicative Competencies and Media Literacy in Sri Lankan University System

Ruwini Prasadini Dharmawardene
Additional contact information
Ruwini Prasadini Dharmawardene: Business Communication Unit, Faculty of Management Studies and Commerce, Sri Jayewardenepura University, Sri Lanka

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 2, 1013-1020

Abstract: Using a skills-based approach, this study investigates the Communicative Competencies (CC) and Media Literacy of lecturers in two multi-ethnic Universities in Western Province, Sri Lanka. A focus group method was used in the study. The findings revealed that: (1) lecturers have an appropriate level of access to media and information technologies; (2) lecturers have little understanding of media and information technology principles and theories; (3) lecturers lack basic knowledge and technology proficiency to evaluate and critically analyse media; and (4) content creation is limited. Various cultural, structural, organizational, and technological constraints limit CC and Media Literacy. It has suggested that the University administrations recognize the importance of CC and Media Literacy education and provide CC and Media Literacy to lecturers and students for them to co-create independent life-long learning.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-2/1013-1020.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... n-university-system/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:7:y:2023:i:2:p:1013-1020

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().