Influence of Sensitization in Strategic Plans Implementation on Performance of Kiberu Coffee Factory, Muranga, Kenya

Esther Wanjiru Maina and Dr. Christine Jeptoo
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Esther Wanjiru Maina: Mount Kenya University, Kenya
Dr. Christine Jeptoo: Mount Kenya University, Kenya

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 4, 1348-1357

Abstract: The environment in which factory currently function is never predictable in this age of globalization, when the world is continually undergoing countless rapid changes in a variety of industries. Strategic planning, which offers an operational framework for businesses to deal with change and create a competitive advantage, has come about as a result of this. The goal of this study was to ascertain how the performance of the Kiberu coffee factory in Muranga was influenced by sensitization during the implementation of strategic plans. To determine the influence of sensitization in the implementation of strategic plans on the performance of Kiberu coffee factory in Muranga was the study’s only goal. Both qualitative and quantitative methods of data collection and analysis was applied as part of the mixed research approach of the investigation. For primary data, the researcher relied on the interview guide which was administered to the top management, while questionnaire was given to other staff. Targeted population was 45 members of staff employed on permanent basis and 5 farmers’ representatives. Census method of sampling was applied as the entire population is very small or it was reasonable to include all. Qualitative data was evaluated using content analysis, while quantitative data was done using SPSS version 23. The findings from correlational analysis indicated that sensitization had a strong and significant relationship with factory performance. The study concluded that sensitization and factory performance are positively and significantly related. The study recommended that sensitization should be done to the management and also to other staff members to create awareness on what to do and how to do at the right manner and time. The research will be of great help to the factory management, government, other academia and coffee farmers.

Date: 2023
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