Loyalty and Satisfaction of Sugar Cane Farmers in Partnering with the Kebon Agung Sugar Factory, Malang, East Java (Case Study in KUD “Sari Bumi†Bululawang)

Reyhan Abbiyu Hartono, Sri Tjondro Winarno and Nisa Hafiidhoh Fitriana
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Reyhan Abbiyu Hartono: Student at Department of Agribusiness, Faculty of Agribusiness, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia
Sri Tjondro Winarno: Lecturer at Department of Agribusiness, Faculty of Agriculture, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia
Nisa Hafiidhoh Fitriana: Lecturer at Department of Agribusiness, Faculty of Agriculture, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 6, 1540-1551

Abstract: Kebon Agung Sugar Factory is a sugar factory that collaborates with sugarcane farmers in Malang in terms of providing raw materials. However, due to limited land and internal problems of farmers, the supply of raw materials is not fulfilled properly. This study aims to analyze the satisfaction and loyalty of sugarcane farmers as well as the pattern of partnership between sugarcane farmers and the Kebon Agung Sugar Factory. The respondents in this study were 82 farmers. Processing of research data using Descriptive Methods, CSI, and CLI. The results showed that 1) The partnership pattern used by Kebon Agung Sugar Factory with sugarcane farmers is the plasma core pattern. 2) Through CSI analysis, it is known that sugarcane farmers are satisfied with the partnership pattern of Kebon Agung Sugar Factory with a value of 79.8%. 3) Through CLI analysis, it is generally known that partner sugarcane farmers are loyal to the Kebon Agung Sugar Factory partnership with a CLI value of 83.93%.

Date: 2023
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