Accomplishing Organizational Performance through Business Process Re-Engineering: Evidence from Selected Supermarkets in Mombasa City County, Kenya

Dr. Janet Muthimi and Athman Mwarora
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Dr. Janet Muthimi: Lecturer, School of Business, Economics & Tourism, Kenyatta University
Athman Mwarora: MBA student, Kenyatta University

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 6, 765-772

Abstract: The aim of this study was to establish the impact of business process re-engineering (BPR) on the performance of supermarkets in Mombasa City County, Kenya. Specific focus of the study was the measurement of Business Process Reengineering through process redesign. Additionally, performance was measured through profitability, efficiency, customer satisfaction, and cost optimization. The study was anchored on the BPR theory. The study adopted a descriptive research design in the collection, analysis, and presentation of data. The target population was all supermarket outlets operating in Mombasa City County, Kenya. The main research instrument was a structured questionnaire mixed with open-ended questions administered through a face-to-face interview with the respondents comprising one manager, one supervisor, one shop floor staff and two customers from each outlet selected randomly to each supermarket outlet. The presentation of data for this research was done through frequencies, means, percentages, and standard deviations. Statistical Packages for Social Sciences software (SPSS) was applied in the analysis of data. Study results indicated that there was significant correlation between process redesign and performance, r = 0.236. Additionally, beta coefficients indicated that for every unit of performance, there was an influence of process re-design, β= 0.302 (p

Date: 2023
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