Impact of Marketing Library Resources and Services in Academic Libraries

Areo Peter Oladotun, Abdullahi Sarki and Sadiq Yunusa Nabintu
Additional contact information
Areo Peter Oladotun: Kaduna Polytechnic, Kaduna Nigeria
Abdullahi Sarki: Kaduna Polytechnic, Kaduna Nigeria
Sadiq Yunusa Nabintu: Kaduna Polytechnic, Kaduna Nigeria

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 7, 866-872

Abstract: This paper discussed the impact of marketing information resources and services in academic libraries. It basically focused on the need for marketing, strategies and tools used for marketing, the skills and competencies required by library staff members to market information resources and services in the most efficient manner to enhance patronage. The paper further discussed effective measures for marketing and some challenges hindering effective marketing of information resources and services in academic libraries. The paper concluded that academic libraries need to revamp efforts to adopt all relevant marketing strategies in promoting information resources and services available in their libraries so that users can maximally utilized the resources and services towards the realization of the institution’s goal and avoidance of wasting huge financial resources used to make them available.

Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... -issue-7/866-872.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... -academic-libraries/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:7:y:2023:i:7:p:866-872

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().